If you have your own online business, it's very important that you focus on giving good customer service. There are lots of different things to work on when you are building your web business and making it a success. Super high quality customer service is one of those things. There could be plenty of things feeding into your customers' unhappiness but one of the most common things is not getting what they feel is the most prompt attention. Social media is a great solution for online customer service problems and is a great source of needed leverage. When you use social media, you're better able to reach your customers and to give them the best kinds of customer service. Keep reading to learn a few tricks that will help you improve the customer service you offer online through social media. Do not feel alone if you are experiencing doubts and feeling like your new business endeavor is way too much for you. All the old vets of internet marketing who pioneered Viral Traffic Optimizer Dan Brock went through that and know the deal. Historically, taking advantage of third party independent workers provides for increased time on higher priority activities. There is so much available, as you will soon discover, and we urge you to consider all strategies. It is never a good idea to run straight ahead before you really know the ins and outs of any technique or approach. When it comes to using freelance help, you have to plan well and know what is necessary to increase your chances of hiring the right people.
One of the first things that you need to remember when you are using social media for your customer service needs is that you are always in the public eye. In other words, you cannot lose your cool. This isn't just about Twitter or Facebook, even private messages need to be handled with care. With just a simple copy and paste you can be shown to the world. You should treat your customers like gold when dealing with them. Social media will make them so much more approachable, but it will also make you so much more vulnerable.
When you say you'll do something, you need to do it. Social media can work either for your or against you. If you promise something to your buyers, keep that promise. It doesn't take much time at all for bad word of mouth to spread throughout the social web. The only way to curb that is to stick to what you actually want to say. Social media allows you to connect with your customers on a personal basis. And this is the exact reason that you have to take it more seriously. It doesn't matter what you're promising, as long as you can back it up. Always try to remember that your social media content is always visible.
Over-communicating is something that you can't ignore when working with social media as a customer service channel. If you hear a buyer mention something, make immediate contact to tell the buyer that you're checking it out. If you don't over-communicate, your customer may feel dismissed. You have to put some effort into helping your customers know that you are, indeed, taking care of business for them. Don't ever give them an excuse to voice a complaint. Be prompt in your over-communicating because that is what really matters. The more effort that you put into it, the better it is. Making the most out of social media in terms of customer service is all about knowing your audience. Until and unless you truly understand your target audience, you won't be able to give them good service. No doubt they are your customers, but they still need to be understood being a part of your target audience. The more you look into their needs, the better it is. Every business that uses social media for customer service understands this. This is exactly why customer service via social media is becoming so popular.
Source: http://businessesa-z.blogspot.com/2012/07/practice-better-customer-service-via.html
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