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By: Roy Preece
An autoresponder is an online service or downloadable software that will help you send e-mails automatically to a list of prospects. Your e-mails are only sent to people who have agreed to receive information from you. Without their permission, these e-mails are spam.
Autoresponders require you to input your own e-mails. You set up a sequence of pre-written messages that are delivered at a pre-determined time.
Every person who signs up to receive your messages will get them, without intervention from you.
When it comes to selling online, you need to build trust with your audience - and fast!
But studies show that -- on average -- you need to make SEVEN contacts with a person before they feel they know you well enough to buy from you.
(This number of contacts is also needed in the 'offline' world. But offline, you can connect withpeople seven times by a mix of phone, in person, a letter, fax ... and so on).
On the internet you only have your website ... and the chance to follow up with someone using emails.
They don't know if you are legit until you prove it with quality information and smart business practices. So you have to build a relationship with each client with a SERIES OF EMAILS. You can extend the time period of your interaction and build more trust. More trust = more sales!
You use an autoresponder to send out these emails automatically 24 hours a day, whether you are sitting at your computer or sitting on the beach....
And most people have the same or similar questions about you and your business.
So if you have one client in your mind, and you write a series of emails to them ... you can send that same series of emails to EVERYONE who signs up to be on your list.
An autoresponder makes the entire process easy. Can you imagine trying to manage a database of hundreds of e-mail addresses and coordinate outgoing messages to these names?
An autoresponder system will make your business run 24/7 without your intervention.
Also, by using an autoresponder, you know that everyone who comes to your list goes through the same process. The same series of welcoming emails.
In fact, we recommend that whatever you are selling or promoting, you DO NOT MENTION that product or service until you have sent at least FOUR emails to each person who joins your list.
The first four emails are your "Know, Like & Trust" emails.
You send out helpful information plus a couple of stories about yourself that show you are just a regular guy (or girl) ... who has been through the same situation which they now find themselves in.
Your fifth email and those which follow talk about a SOLUTION to their situation and recommend products and services which can help them. [These products can be your own, or belong to someone who pays you a commission for promoting them.]
With an autoresponder, you set up this series of emails ONCE, and then they are automatically sent -- in sequence, a few days apart -- to EVERYBODY who joins your list. Can you see how powerful this is?
Especially as you can PERSONALISE each email. Autoresponder services such as AWEBER and GET RESPONSE have software that allows you write "Dear XXX", and the software will insert the actual name of each person who has signed up to your list.
This makes the process of getting to like you much better. Every time your autoresponder sends an email. the reader feels that you are talking to them personaly. In fact, you have no idea who they are.
Can you see why an autoresponder is such an important tool?
In fact, you will be hard pressed to do business on the internet without one.
Author Resource:->??Roy Preece has been teaching online sales techniques successfully for over ten years. Roy successfully trains people on email marketing, web marketing, article writing, affiliate marketing and joint ventures. For more information, visit http://emailmarketingbuddy.com
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